I would do these sequentially, and take the follow up steps only after prior steps failed to provide satisfaction, given adequate time to lapse.
I would not recommend selling it. It is an obvious manufacturing defect. I would:
1. Contact dealer to get it resolved.
2. Contact manufacturer to get it resolved.
3. Contact credit card company to stop payment if not resolved in steps 1 or 2.
4. Lodge a complaint with Better Business Bureau
5. Lodge a complaint with Consumer Product Safety Commission