It's not like their guns are bad... I'd have bought a 1300 Defender if I'd not unexpectedly inherited a Mossberg Security. I actually think in a lever gun their long action is probably better for .30-30 or anything dimensionally similar, and it is a touch smoother than the Marlin out of the box.
I know a lot of people get Winchesters because they'll make a straight stock configuration in a certain caliber when Marlin won't.
And they've tried to innovate somewhat with the scout model, but a quick aftermarket mount turns almost any levergun into a scout gun. To be honest I plan to get ghost rings sights for mine sometime and skip any sort of optic.
If they made a side ejecting straight stock 94 in .30-30 and pistol calibers that came from the factory with either a peep sight or a ghost ring sight and an option for a scope of either configuration I think that would sell, but not enough to save the company.