Thanks to everyone for the nice Welcome notes!
Spirit... Better name? Actually, I don't think so.
The name gets attention, is easily remembered, and gets people interested and talking.
Also, it's likely BECAUSE of that name (and of course what we do) that we caught the eye of an LA TV producer who brought a crew down to the ranch a couple of weeks ago and filmed a pilot episode for a potential reality TV show to pitch to networks.
So...for those reasons, the name works very well.
(BTW - My girlfriend/partner is from MO...Butler. Her family owns MoKan Livestock Auctions and Hedge Hollow Ranch located there.)
All the best!
Welcome to the forum, Mike.