I took my son (11 years old) to my favorite LGS last night to hold a Ruger single six that he wants for his birthday. I just wanted to make sure it wasn't too big for him, and that he could cock the hammer, etc..
The owner is a really neat guy, who paid particular attention to the boy, giving him good pointers and such. Then as we walked around the store, my son noticed a Rossi "Matched Pair" 20-gauge (it's a youth single shot that includes a 22 caliber swap-out barrel) that he's been researching. He asked to take in down and handle it, and then handed it back up. As we walked around, the boy asks to handle the gun three more times, and then I said it was time for us to go.
When we got outside, the boy asks to borrow my cell phone. I ask 'why', and he said "just give me a shot at mom - I already have the money saved up to buy that 20-gauge". So, while laughing and telling him that he didn't stand a chance of pulling off buying a gun just a few months before his birthday where he also wants us go get him the Ruger single-six. Sure enough, after 10 minutes of negotiation and agreeing to sign a contract where he must put 50% of his future earnings in the bank, and no more gun buys for one entire year after his birthday (he negotiated that down from 4 years), Mrs. Whec agreed to approve him buying the shotgun.
We walk back inside and explain the story. The LGS owner and his wife applauded him and walked toward the back of the store and talked for a moment. He then walked back up and crossed 15% off the price of the shotgun (after we had already agreed to pay his asking price). They gave him instruction on how to swap out the barrel, as well as reminders on gun safety. We also bought a box of 20 gauge shells and started to walk out, when the owner said "wait" and grabbed a complimentary box of .22 LRs to put in the boy's bag "to go with the .22 barrel".
I could learn a lot from my kid about pulling off spontaneous gun purchases. However, this is also as story of a great gun store with great customer service, which is why I keep coming back. If you're ever passing through Aiken, be sure to check out The Gun Rack.