Logo critiques sought

Logo critiques sought

This is a discussion on Logo critiques sought within the Off Topic & Humor Discussion forums, part of the The Back Porch category; I am starting a flashlight business. I had a buddy put together a logo for me. This is close to the final version and I ...

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  1. #1
    VIP Member Array ExactlyMyPoint's Avatar
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    Logo critiques sought

    I am starting a flashlight business. I had a buddy put together a logo for me. This is close to the final version and I would like to get opinions as to whether you like it, what should be changed, etc. The business is called Flash Tactical and will initially sell flashlights, but will eventually branch out into other "tactical" areas. Who knows, I may even sell one of them thar Gatling guns for $50,000 and no shipping.

    Thanks guys

    FlashTacticalLogo.jpg
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    I really like it. Clean and markets what you are selling.

    Make sure you are clear on your intellectual property rights and any copy right issues!

    Go!
    darbo likes this.
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    Member Array thephanatik's Avatar
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    I like the name and the general design of the logo. I would consider swapping the styles on the words. Right now, the part that jumps out at me is "tactical", which a lot of companies use in their name. The part that I would want most memorable is "FLASH". If someone can only remember part of the name, it should be the most distinct part of the name. It makes it easier for them to find you again.
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    I really like it too! Phanatik has a good point about making the words stand out although having the upper word darker might make the logo seem "top heavy" (at least to me). How would it look if both words were in black and the sight in silver? The red line is a good visual too!

    Good luck with your company! What kind of flashlights? (or is that a secret right now?)
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    Distinguished Member Array phreddy's Avatar
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    You just need the Flash Gordon theme by Queen playing in the background.
    darbo likes this.

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    Distinguished Member Array DontTreadOnI's Avatar
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    Needs more comic-sans.
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    How about if the "flash" is outlined in bold black line?
    It may be that your sole purpose in life is simply to serve as a warning to others.

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    Quote Originally Posted by phreddy View Post
    You just need the Flash Gordon theme by Queen playing in the background.
    Not sure there is room to add the "AHHHH-A!" given the existing layout.
    phreddy likes this.
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    Senior Member Array DJC7's Avatar
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    I think it makes sense with "Flash" in white and "Tactical" in black since those colors effectively represent their respective words. But, maybe "tactical" could be a dark gray or something so it doesn't pop out as much?
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    In my opinion, the word "tactical" is so abused and overused as to make it meaningless. It will disappear amongst all the other $2 ads using the same term. Think of something to make it stand out from the herd.
    archer51 likes this.
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    Distinguished Member Array DontTreadOnI's Avatar
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    Quote Originally Posted by OldVet View Post
    In my opinion, the word "tactical" is so abused and overused as to make it meaningless. It will disappear amongst all the other $2 ads using the same term. Think of something to make it stand out from the herd.
    Fixed

    FlashTacticalLogo.jpg
    atctimmy, OldVet, TVille and 2 others like this.
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    Quote Originally Posted by DontTreadOnI View Post


    not quite the same impact though.

    OP...on second thought, leave it alone, I think it looks great just like it is.
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    Distinguished Member Array Exacto's Avatar
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    I like it! It looks very professional.
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    VIP Member Array ExactlyMyPoint's Avatar
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    Quote Originally Posted by Jeanlouise View Post
    I really like it too! Phanatik has a good point about making the words stand out although having the upper word darker might make the logo seem "top heavy" (at least to me). How would it look if both words were in black and the sight in silver? The red line is a good visual too!

    Good luck with your company! What kind of flashlights? (or is that a secret right now?)
    I am looking at Coast, Fenix and 4 Sevens. More if they will accept me.

    Quote Originally Posted by Jeanlouise View Post
    How about if the "flash" is outlined in bold black line?
    I agree but that is as bold as it gets

    Quote Originally Posted by DJC7 View Post
    I think it makes sense with "Flash" in white and "Tactical" in black since those colors effectively represent their respective words. But, maybe "tactical" could be a dark gray or something so it doesn't pop out as much?
    We tried the Flash in black and Tactical in white. Didn't look as good. I didn't think of gray.

    Quote Originally Posted by DontTreadOnI View Post
    Uh, er.......thanks
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    I like it. Perhaps a splash of color to the word flash? It looks pretty good as is though, I'm just thinking out loud.
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