I went to Badger Guns a few times in the 90's.
While they had the best retail prices in the area, their staff was rude, and unpleasant.
The clientele had a high proportion of people you would not expect to pass a Brady check.
The last time I was there I saw one such, spinning a pistol on his finger after renting it for range use.
I'd gladly pay more at Fletcher's (Waukesha), or Shooter's shop (West Allis).