AOL, FB, Yahoo, Google ... they've all done it. Altering ads via behaviors online is big, big business.
Originally Posted by 357and40
Low impact with as few footprints as possible is good. Works on the trail, and works online. I just wish it could work better, 'cause without a lot of tricks behind the scenes there is no real way to sidestep it all.
Ah, technology. Edward R. Murrow (from his famous 1958 speech) had the right of it:
This instrument can teach, it can illuminate; yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it is merely wires and lights in a box. There is a great and perhaps decisive battle to be fought against ignorance, intolerance and indifference. This weapon of television could be useful.
Stonewall Jackson, who knew something about the use of weapons, is reported to have said, "When war comes, you must draw the sword and throw away the scabbard." The trouble with television is that it is rusting in the scabbard during a battle for survival.
IMO, these online-invasive-tracking tools are such "scabbards" needing to be tossed, in favor of the blades themselves. First step to avoiding our use of such tools getting the better of us is to become aware that in our unwitting apathy they're getting the better of us. But that's just me.