Cabelas black Friday prices bring them down to every other retailers prices.
I have a cabelas down the road from me. I have never bought anything from them because if you check the other box stores or LGS you can always get guns/ammo way cheaper.
Just picked up PMC 9mm FMJ for $10.99 a box, with free shipping (with min $99) and no tax from Cabela's. Not my favorite target practice round, but the cheapest I've seen.