Originally Posted by EdC

"If the family members had died in a fire on the second floor of their home, and his company was selling fire escape ladders instead of shotgun racks, would his press release still be considered in poor taste?"

Absolutely yes, it would be considered bad taste, and probably would've drawn a lot of the same criticism, without the "gun nut" prejudice, of course, and probably not so disproportionate and personal.