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As much as I hate the left-wing liberal media...
Your original advertisement was in poor taste, and in my opinion, bad judgement.
If you made the decision to run the ad, shame on you. If someone else in your organization came up with the idea, they shoud be gone, now.
From what I have read and seen from the media, it didn't look like the victims were lying in bed in the middle of the night. I don't know what difference your product would have made if the victims were in the living area (away from the bed) when the killer(s) entered the house. It seems to me that your product is geared toward the sleeping homeowner that has immediate access to a shotgun when a middle-of-the-night home invasion or burgarly occurs.
You have a great product. And from an old salesman's point of view, the penalty close works pretty good. But not at the misfortune of a family that has suffered a tragic loss like the celebrity you targeted.
The fact that Chicago is pretty close in leading the country in homicides would have been a better, albeit still questionable, marketing idea.
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