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I am A. John Peters, the scumbug President that released the press release in question. There or 3 things that could of happened to have this release come out.
1. I helped create the release
2. I knew about the release and let it go out
3. I did not know about the release
On the first 2, I am completely culpable. On the third one, I am a bad manager. In any of the three, I consider it my mistake.
As the President of the company, I take full responsibility of what comes out of the company. Good or bad, Right or Wrong. Even though this should not have gone out, I could of stopped it and didn't. This was a mistake that I will be paying for, for a long time.
I would like something good come out of this discussion. We need to put light the issue without mentioning our product or product. Any thing I say will seem (and probably be) self serving. We will be discussing our statements with our investors on Monday. Some things that come out may be good, and some probably bad.
The point remains, we could not get any press until it was negative. We have sent numerous releases about home safety, including non-armed responses/safety precautions and have you seen any of them? This press release was blasted all over the world and got more exposure than even the TV appearances that I have. Each one of the articles I saw, had advertising on them. I guess we are not the only people “trying to make money on tragedy”.
Some other points. On the same page that was decrying our tastelessness, there was a link to the crime scene photos. I also saw pictures of the house surrounded with “journalists” 5 deep. Each one of the articles I saw, had advertising on them. I guess we are not the only people “trying to make money on tragedy”.
I believe everyone needs to have some form of home protection. This includes but not limited to
* Adequate Lighting
* Safe Windows, Doors and Locks
* A warning system such as alarms or dogs to let you know something is happening
* A way to illuminate intruders while keeping you in the dark.
* Training on how to protect you and your family
Also, as the 2nd Amendment guarantees, a firearm that you are trained in using in case of a life threating situation.
There are still numerous home invasions without adequate protection. I am proposing that our company find ways to promote home safety with our mentioning our product.
I am not asking for approval of our past actions, but understanding that we went further than we needed to. I would also like your ideas on how to promote home safety with directly tying it to our product.
Thanks,
John
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