Yup, I've failed lots of people who take my class. But, my CCW class is not the usual rubber stamp dog and pony show. I'm a strong believer that you CCW class is the last step in the process, not the first like many think it should be. I don't teach basic safety or marksmanship. If you need those basic items, do you really think its a good idea to carry a gun? I don't. If I see that you have lied or mislead me on your application, failure.
I'm upfront and honest with prospective clients about what my class is or isn't. I expect the same in return. I have a few celebrity clients who I've sent away at first until the get the basics. It probably cost me a lot cash in doing so, but all but one comes back in the end with a better understanding of why I did what I did.
Anyway, my class is a lot tougher than the norm, but for good reason. Most people will pass, some do not. I will not attach my name to anybody I don't have 100% confidence in. I also want everybody who takes my class to be 100% confident in themselves. My goal is to maintain an excellent reputation of integrity and content.