I set out to buy a 10/22 this past year, but could not find one in stock at a reasonable price. What I wound up buying is an intentional competitor, the Thompson Center TCR 22. It even takes 10/22 mags. As you may know TC is now owned by S&W and they use S&W customer service.
I have to say, I like it a lot. I like the ergonomics on it better than the 10/22. Other than that, I would say the two are comparable. My one caution with it is that it touts having a last round bolt hold open, which the 10/22 does not have, but that feature is enabled by a pesky little lever on the TC mag that is a total PITA. I would advise anyone buying one to just throw the TC mag out and buy 10/22 mags. But it was a very satisfactory purchase overall.