It wouldn't. But did you ever see a photograph of the shooter? When you saw it, did "macho" immediately come to mind? It probably didn't to Adam Lanza either. But, put that rifle in his hands and people would look at him differently. The ad guaranteed it.I was going to say something humorous about that ad but you know the lefties. Anyway, why would that ad make someone go out and shoot up a school??
That's the argument that the attorneys will present in the lawsuit.