It seems a little wrong that we pay to try out a potential new firearm at the range. We don't pay a fee to test drive a car or to sit on a couch at a furniture store. So why pay to test fire a firearm. I understand the range fee and needing to use in-store ammo, but it seems like that should be it. I was just mulling this over yesterday and thought I'd throw it out there for comments.
Take all of your money, if you have enough, and build or buy a range building. Outfit it to pass all inspections and requirements of the city, county, state, and feds. Then stock the retail part with guns and accessories after you get your FFL.
Then let everyone come and shoot YOUR guns for free, and after that you can sell them as used. In the meantime, try to make a profit on the range. Labor, employees, taxes, fees, city, county, state, and federal regulations are easy to deal with - and they are not expensive. Don't forget health insurance, business insurance, range liability, and your day will be paperwork, phone calls, and... more paperwork.
After closing each day you can deal with the other aspects of running the business - like cleaning the range guns!
Tell me where it's at when you get permits approved - I want to come and shoot a few guns I've been dying to try out but didn't want to spend MY money on. I'll let you buy them, and I'll shoot them for free. Then I'll look around for pricing.
Oh yeah, special importance - since it's a gun range and a gun store, defintely have a corporate attorney on retainer, a good CPA since the IRS will be watching you; and lucky for you those are not expensive either. If there is an accident of any kind, don't be shocked with the lawsuits. It's par for the course. A good attorney will, likely, keep you in good shape. Unless the DA goes after negligence. Then you're just screwed. Even if you weren't, someone's got to pay in our world - it could be you! Yeah! Welcome to small business 101.
GRAND OPENING - FREE GUN SHOOTING!

(This won't rile the locals, have some fun with it...)
I forgot to mention the corporate structures to protect your families assets if the business melts down, or if there is an accident. And the other prior setup work that goes with the business. It's all easy, and cheap.
Good luck. I'm excited to be a first customer.
saa.