I have owned a stainless steel diver's watches from an upscale company. I've had a kinetic Seiko, several Swatch watches, Timex, and something called Shark Mako Freestyle, and a bunch of others I've long forgotten.
The upscale diver's watch met its match against a rock, and was instantly no longer a diver's watch; other than being on my hand at 35 feet.
The kinetic watch had a mechanism which broke and required factory service, after which it broke again.
The others all lost their water resistance when changing a battery. The gaskets never seem to go back right.
The Swatch watches were nice but made clicking noises each second and sometimes disturbed my sleep; they sounded like something from a 1940s movie with a home made time bomb ticking away your life.
Lessons learned. Cheap watches hold up and last just as long as expensive watches. None of them last more than a decade, and most don't make it 3-5 years.
As a blue-jeans guy who doesn't usually like fancy stuff, I find TIMEX perfectly OK for most of my needs. The cheaper the better. When they break--which that brand doesn't, you throw it out and forget it.
I avoid Fossel watches. I can't change the battery myself.
Once upon a time in my fantasy land world I decided I needed a real solid gold watch of the multi- thousand dollar kind. Better sense talked me out of it but I
bought a gold watch for Mrs Hopyard for about 4 K. It stays in a jewelry box and comes out only for weddings and funerals---same as my men's suit.
Usually, by the time Mrs H. needs her fancy watch, the battery is dead. And, now, the one jeweler in town who was an authorized dealer has retired and gone out of business.
One word--- TIMEX.
One other word---cheap, I mean inexpensive.